Pretty scary! So what is this all about with “the world will end in 2012” chatter? I think it’s a large scale Search Engine Optimization (SEO: http://en.wikipedia.org/wiki/Search_engine_optimization ) viral marketing campaign based on some apocalyptic theory that existed before in deed. Just watch the trailer… what’s there at the end? GOOGLE SEARCH 2012! Nice nice! 🙂
Check out the trailer in real HD as well: http://www.apple.com/trailers/sony/2012/ – enjoy on a 24″ screen!