IAB SafeFrame

CBBP4m7WEAAZAqf

Last week I had the opportunity to present a relatively new IAB standard on a local ad industry event in Germany, the Admanagerforum (More: http://www.admanagerforum.de/). It’s a technology I highly anticipated and supported at Yahoo, the company I work for before it was even submitted to the IAB. I certified rich media vendors for it and made sure it rolled out properly across Yahoo sites in Europe and Middle East (EMEA). Some peopele say that too specific standards kill innovation in the online industry but in my opinion it’s the cure to many problems in online advertising. From security, ad fraud, code quality to billing and discrepancies. SafeFrame is an important step ahead in improving ad code quality in rich media ad tags, improving security for publisher sites and it provides the ability for billing based on viewable impressions too (finally accredited by the MRC). Ad fraud is something that’s more difficult in a SafeFrame environment as well. About half of the audience in the summit has been on DFP and Google recently implemented support for this in GPT so the feedback and interest was better than I expected. Approximately one third of the audience indicated interest in learning more about the topic later.

Enjoy this great infographic from the IAB website (http://www.iab.net/safeframe) and listen to my colleague Sean Snider, the software architectect who mainly developed SafeFrame at Yahoo and James Deaker explaining the viewablity aspect. My presentation in German is available here via OneDrive: http://1drv.ms/1CCLwcs

safeframes-infographic

Advertisements

In Game Advertising getting big

01425i22501000

THQ has started a deal with Microsoft to include in-game advertising. The ad deal will roll out with Saints Row 2.

http://www.socaltech.com/thq_massive_in_game_advertising_deal/s-0018640.html

Intel ads in BF2142 and Die Hard 4 ads in Quake Wars… but what the hell? What ads fit in this game? Just watch the trailer!

2012

Pretty scary! So what is this all about with “the world will end in 2012” chatter? I think it’s a large scale Search Engine Optimization (SEO: http://en.wikipedia.org/wiki/Search_engine_optimization ) viral marketing campaign based on some apocalyptic theory that existed before in deed. Just watch the trailer… what’s there at the end? GOOGLE SEARCH 2012! Nice nice! 🙂

Check out the trailer in real HD as well: http://www.apple.com/trailers/sony/2012/ – enjoy on a 24″ screen!

  • Calendar

    • December 2017
      M T W T F S S
      « Jun    
       123
      45678910
      11121314151617
      18192021222324
      25262728293031
  • Search