IAB SafeFrame

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Last week I had the opportunity to present a relatively new IAB standard on a local ad industry event in Germany, the Admanagerforum (More: http://www.admanagerforum.de/). It’s a technology I highly anticipated and supported at Yahoo, the company I work for before it was even submitted to the IAB. I certified rich media vendors for it and made sure it rolled out properly across Yahoo sites in Europe and Middle East (EMEA). Some peopele say that too specific standards kill innovation in the online industry but in my opinion it’s the cure to many problems in online advertising. From security, ad fraud, code quality to billing and discrepancies. SafeFrame is an important step ahead in improving ad code quality in rich media ad tags, improving security for publisher sites and it provides the ability for billing based on viewable impressions too (finally accredited by the MRC). Ad fraud is something that’s more difficult in a SafeFrame environment as well. About half of the audience in the summit has been on DFP and Google recently implemented support for this in GPT so the feedback and interest was better than I expected. Approximately one third of the audience indicated interest in learning more about the topic later.

Enjoy this great infographic from the IAB website (http://www.iab.net/safeframe) and listen to my colleague Sean Snider, the software architectect who mainly developed SafeFrame at Yahoo and James Deaker explaining the viewablity aspect. My presentation in German is available here via OneDrive: http://1drv.ms/1CCLwcs

safeframes-infographic

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Ads in YouTube – part II

Ok, Ok… I take it back. The YouTube / Google guys didn’t lose their mind in YouTube monetization in the end. Seems they have some brain left 😀 Finally the go for premium graphical advertising.

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First it looked they are going to put Google AdSense ads in every video (probably they still have the technology activated – but hey, I don’ want to see ads for cat food when watching lolcats 😉  LOL )

Microsoft going crazy with “I’m a PC” campaign

After the epic fail of the Gates & Seinfeld ads Microsoft is going crazy. Now they ask users to make the “I’m a PC” ads. Outch! Did the “I’m a Mac I’m a PC” ad hurt so much? Wake up!

Info about the UGC (User Generated Content) campaign of Microsoft:
http://blog.wired.com/business/2008/10/microsoft-asks.html

So this is the original that hurt Microsoft so much:

Microsoft then launched this weirdo campaign that totally failed!

Linux users got also affected. The South Park version claimed that you can’t run games and office applications on Linux… imagine how pissed Linux fans get. Pahh!

I think that the PC doesn’t really need any special ads, but I like the HP “Personal Again” campaign FTW.

So why do I think the PC doesn’t need any special ads:

– There are tons of Applications. Remember? Developers, Developers?… yea. That guy was right.
– PC Hardware is affordable. You get simply more computing power for the same price.
– Games, yea… this is where Apple really missed the train! All the good stuff comes out for the PC.

… but I really started to think my own UGC – “I’m a PC” ad 😀 Let’s see. I need now free animation software. What about Synfig Studio? http://synfig.org/

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